Gü, what's up on the field???

Gü, on the field!!

TV advertising, primarily 30 and 10 seconds ads (May-July 2011)

http://www.youtube.com/watch?v=jtPgPNqHeQA , creative theme “give in to Gü” promoting the idea that “giving into everyday urges has no real consequences”.

Based on a fun everyday scenarios. The national TV ad campaign aim to help increase penetration and make Gü more accessible to non-users. We can talk about a refreshing of the brand, in terms of packaging design (aiming a greater in-store visibility and a better consumer appeal) while of course keeping the premium positioning. Quoting from the website “The brand’s chic black packaging now features a series of ‘decadent’ character illustrations highlighting different dessert eating occasions, along with a more vibrant color palette to denote flavor and ingredients”

While refreshing some physical exteriors aspects of the brand, Gü launched new Gü singles, a range of mousses available in convenient single served pots, delivered in the new packaging (still claiming the intense and indulgent experience of Gu Puds)

According to the website there are four variants, each with a specific mysterious and tasty recipe:

“* Anytime Chocolate Mousse
A light velvety chocolate mousse with 53% cocoa chocolate this pud is made to Fred’s French grandmother’s recipe.

 * Anytime Mango & Lime Mousse
A fruity mango compote with a zesty Peruvian key lime mousse, this fragrant pudding contains real mango pieces.

 * Anytime Passion Fruit Mousse
This pudding has a passion fruit curd layered with a passion fruit mousse, made with Greek yoghurt to create a light and cooling texture.

 *Anytime Raspberry & Chocolate Mousse
Made from Gü’s distinctive 53% cocoa chocolate ganache, this smooth chocolatey mousse is complemented by a tart blood red raspberry compote which cuts through the sweetness.”

Hope we will taste it soon and have a Gu-sty moment of experience!!!